Vhi Healthcare are currently running an outdoor campaign consisting of a complete Luas Tram Wrap across the Green Line to promote the Vhi SwiftCare Clinics in Balally, Dundrum and in Swords.
The Luas wrap will be running for three months on the full length of the Green Line from Stephen’s Green to Brides Glen. In addition, a Luas interior domination and Luas columns are also booked across the Green Line. The wrapped Luas was chosen as a key medium due to its proximity to the location of the Vhi SwiftCare Clinic at Balally as well as creating stand-out and delivering both a consumer and roadside audience.
Deborah Brannelly, Advertising Co-Ordinator, Vhi Healthcare said: “Vhi SwiftCare Clinic, Balally has been successfully delivering on it’s brand promise of treating minor injuries and illnesses within one hour since 2007. We are delighted to be sponsoring the Luas and reminding our valued customers of the unique service we offer 365 days a year in our Balally clinic. The Luas wrap is an ideal medium as we believe it achieves high visibility and impact and the Green Line is a great fit as Vhi SwiftCare Clinic Balally is located just a minutes walk from the Balally stop”.
JoJo Cox, Account Director, Kinetic said; “We are delighted to be managing this campaign on behalf of Vhi Healthcare. Having internal and external Vhi Healthcare messaging on the Luas delivers a consistent message. The fully wrapped Luas carriages have proved really impactful in gaining public attention.”
Pictured from L-R : Marie Collier, Marketing Product Specialist, Vhi Healthcare; Kate Schiko, Business Director, Mindshare; JoJo Cox, Account Director, Kinetic; Jane Butler, Specialist Account Executive, JCDecaux; Deborah Brannelly Advertising Co-Ordinator, Vhi Healthcare; Clodagh Ryan, Account Executive, Mindshare
The campaign was booked by Mindshare. Outdoor specialist was Kinetic and media on Luas is booked through JCDecaux.