Congratulations to all the winners at last night's Media Awards 2013.
A great night was had by all, a true celebration of the work of the whole commercial media industry. Now more than ever, agencies and media owners have to work harder to provide return on investment for clients and this has resulted in excellent campaigns and standout achievements.
Organisers of the awards said they received over 251 entries - a 20% increase on last year. The Media Awards is truly one of the biggest advertising and media events in Ireland.
Below is a list of the gold winners but click here to get a full list of bronze, silver and gold awards.
1. Best use of media ROI - large/medium €100k+
PHD - Mondelez - Olympics & London 2012 "Enjoy the Moment"
2. Best use of media NI - medium/large £25k
Starcom - Heineken NI - Heineken NI 'The Express'
3. Best use of media ROI - niche <€100k
Mindshare - Jack & Jill Children's Foundation - Bridgid's Story
4. Best use of media NI - niche <£25k
OMD - Eason - Eason Cool FM Media Bus
5. Best use of interactive/digital media
Vizeum - Bulmers Ltd - Bulmers Cider Big Apple/ticketmaster on trade promotion
6. Best use of sponsorship/product placement
Carat Ireland & TV3 - Kellogg's Special K
7. Best Sales Initiative ROI - medium/large €100k+
No gold awarded. Silver for Independent Newspapers (Ireland) Ltd.
8 & 10. Best Sales Initiative NI
No gold awarded. Bronze awarded to Cool FM.
9. Best Sales Initiative ROI - niche <€100k
100-102 Today FM - Fáilte Ireland
11. Best Research Initiative
Mindshare - drinkaware.ie
12. Best Collaboration between agency & media owner
Carat Ireland & INM Group - Carlsberg
13. Best Regional Media Initiative
Starcom & Publicis - Heineken Ireland
14. Creativity in Media
Carat Ireland - Carlsberg
15. Rising Star
Colm Sherwin - MediaVest
16. Media Brand of the Year
Spin 1038
17. Sales Team of the Year
Associated Newspapers Ireland
18. Media Agency of the Year
Starcom
19. Agency Network of the Year
Core Media
20. Grand Prix
PHD - Mondelez
The Media Pioneer 2013 was awarded to Mr. Dermot Hanrahan of Electric Media Ireland.