Passengers on both the red and green Luas lines were lucky enough to receive a taste of Tropicana orange juice to brighten up their morning commute during cycle 10.
As part of a larger Luas campaign using Columns, Tram Dominations, Straplines, and Portrait Panels; brand ambassadors handed out ‘a cure for the common morning’ at Stillorgan, Connolly, Heuston and Balally Luas stops.
46% of regular Luas commuters consider their diet to be very healthy, and they are 32% more likely to consume ready to drink fruit juices every day*.
The Tropicana campaign was planned and booked by OMD in conjunction with Kinetic. Mixtape Marketing produced and managed the product distribution on Luas.
Pictured (L-R): Jane Butler - JCDecaux, Oilbhe Doyle - OMD, Sinead Brennan - Mixtape Marketing, Sorcha Fenell-Sheehan - OMD, Aoife Hudson - Kinetic
For more information on Luas Product Distribution contact sales@jcdecaux.ie
*ROI TGI 2012