To celebrate their hugely successful run with a Luas Tram Wrap and Tram Domination, The Irish Times have decided to give riders (and readers!) the chance to win tickets to this year's Electric Picnic festival. They are giving away 22 pairs in total, starting with five this week. To be in with a chance of winning click here
Iconic contemporary and historical personalities adorn the outside of their tram, while the interior contains extracts from well known journalists for passengers to read while they make their daily commute.
The campaign was devised by Crawley Nea TBWA. Media for The Irish Times was through PHD and PML.
For more information on Luas advertising contact sales@jcdecaux.ie