According to the Top 100 Brands Report, produced by Checkout Magazine in association with Nielsen, Coca-Cola has emerged as the top selling brand in the Irish grocery sector for the ninth year in a row.
9 of the top 10 brands have used large format outdoor year to date*, demonstrating the effectiveness of billboards when it comes to influencing consumer behaviour.
Top 10 Brands:
1. Coca-Cola
2. Avonmore
3. Brennan’s Bread
4. Lucozade
5. Cadbury Dairy Milk
6. Tayto
7. 7Up
8. Jacobs
9. Walkers
10. Danone
Many of the top advertisers have also been particularly innovative with their use of outdoor media, as shown by Coca-Cola’s current campaign that incorporates bespoke scrolling storyboard Metropoles to announce their 100 new names to the Irish Market:
Stephen Wynne-Jones, editor of Checkout, said: “For many of Ireland’s leading brands, the focus is not only on growing market share, but also on how to retain their brand equity in an increasingly crowded and value-hungry marketplace (…) Ireland’s most successful brands, as outlined in the Checkout Top 100, have managed to strike that balance; offering value, innovation and new product development to consumers, while also reinforcing their unique brand qualities.”
Source: http://www.businessandleadership.com/marketing/item/42371-coca-cola-top-brand-in-iris
*Nielsen 2013