JCDecaux were delighted that Behaviour & Attitudes (B&A) won 'Best Advertising Research' at the 2013 Marketing Society Research Excellence Awards with a JCDecaux case study. The body of work entitled 'The Power of Outdoor' was selected from a shortlist of four, which included MEAS, DoneDeal.ie and 3 Ireland.
L to R; Martha Fanning: Chairperson of The Marketing Society, Tony O'Flanagan: Marketing Director of JCDecaux Ireland, Ian McShane: MD of B&A and Kay McCarthy: MD of MCCP
B&A also picked up a second award on the day in the 'Innovation in Research Approach' category for work carried on behalf of Meteor. Coyne Research picked up the Grand Prix award for work carried out on behalf of Lidl Ireland and they also won in the 'Brand Development & Strategy' category. MediaVest won for 'Excellence in Data Analytics' and then won again with sister research company Ignite Research in the 'Public Policy and Social Research' category. The 'Excellence in Qualitative Research' award went to Bord Bia for work carried out with Glanbia.
The Marketing Society received a record number of entries (61) for this year's awards, which took place on Friday 6th December, in the Shelbourne Hotel, Dublin.
For further information on this or any other JCDecaux campaigns contact a member of our marketing team on 01-460 9000 or marketing@jcdecaux.ie