Congratulations to the organisers and all the winners at the 2014 Media Awards. The awards took place on Thursday last, 3rd April, in the DoubleTree by Hilton Hotel, Dublin, and a fantastic night was had by all. Full list of winners are available here 2014 Media Awards Winners
JCDecaux were delighted to win 'Best Collaboration between Agency and Media Owner' for their work with PHD on the Oreo campaign that ran between 21st October to 4th November 2013.
Sarah Taylor, PHD and Tony O'Flanagan, JCDecaux Ireland
Tony O’Flanagan, Marketing Director JCDecaux said “we worked closely with PHD and OREO to deliver an innovative out of home campaign across multiple outdoor formats and environments, ensuring OREO could engage with their target audience at key times in the customer journey”.
The global ‘Daily Twist’ creative was developed to mark 100 years of the OREO brand and saw 100 daily news stories given a playful OREO twist through an online campaign. Inspired by this creative, the ‘Dublin Twist’ campaign by Draftfcb London directed Dubliners to a series of events and locations around the city during the campaign.
For further information on this campaign or any other JCDecaux campaigns please contact a member of our marketing team on 01-4609000 or marketing@jcdecaux.ie