Winner of the March Campaign of the Month is Three Ireland.
The campaign featured on JCDecaux Large Format: 48 sheets, Platinum Squares, Metropoles and culminated in a striking 240 sheet special in Ranelagh. These large formats make a big statement and work even better with a simple message which is exactly what was at the heart of the Three Ireland campaign - "sometimes three little words can say everything".
As well as making a large format impact, the outdoor element of the campaign was complemented with an Innovative JCDecaux 240 sheet at Ranelagh. This was the first time such a special was done on a 240 sheet.
The campaign was planned by Mindshare and Kinetic with creative by Boys and Girls.
