Eason are the first advertiser to run on the the new Luas 'Tram Side' format on offer by JCDecaux.
The colourful creative is really brightening up Dublin's streets and has highlighted the impact that can be achieved by these new Luas wrap formats.
The campaign was booked with JCDecaux by media agency OMD and outdoor specialist Kinetic. Creative was by Irish International.
Click here to find out more about our new Luas formats or email marketing@jcdecaux.ie.