JCDecaux has retained the exclusive contract to manage all advertising opportunities across the Luas network following a competitive tender process. JCDecaux has held the advertising contract with RPA since the light rail network launched in Dublin in 2004. Since then, the audience on Luas has been growing very strongly with journey numbers exceeding 32.6 million in 2014. The next phase of development, Luas Cross City, will link up the Red Line and the Green Line and it is expected that this will add an additional 10 million passenger journeys per year.
Rory O’Connor, Acting Chief Executive- Railway Procurement Agency said “On behalf of RPA, we congratulate JCDecaux on winning this tender and we look forward to working with the team once more on the further development of the Luas advertising offering.”
Commenting on the win, Joanne Grant, Managing Director of JCDecaux Ireland said “we are very excited to have been selected again to manage the Luas advertising contract. We look forward to working closely with RPA on enhancing the passenger experience across the network and progressing the commercial potential of the portfolio.”
For further information contact JCDecaux Public Relations T. (01) 295 8170
publicrelations@jcdecaux.ie