JCDecaux’s unmissable 240 sheet on Ranelagh Road is currently hosting Vodafone’s Centre Stage campaign in the lead up to some of Ireland’s biggest summer festivals.
Kevin Gordon, Account Director in MEC commented that “Vodafone Centre Stage allows you to surround yourself with Ireland’s biggest festivals. It’s the place to go before you go, with more chances to win festival tickets than anywhere else. All summer long, we’ve giveaways of tickets for you and your mates to festivals like Body&Soul, Sea Sessions, Live at the Marquee, Castlepalooza, Indiependence and the Vodafone Comedy Festival. The Out of Home campaign kicks off the summer festival season and OOH is the perfect environment to reach our target when they are on the move.”
Out of Home is an ideal medium to capture the attention of festival-goers. 91% of adults who have been to a music festival in the past 12 months and 88% of adults who say music is an important part of their life have seen some form of outdoor advertising in the past week. Of this group nearly 1 million have seen roadside billboards in the past week, more than any other format.
(Source: ROI TGI 2014)
Pictured in Ranelagh (L-R): Kevin Gordon & Pia Fitzpatrick – MEC, Susan Murtagh – Kinetic and Jane Butler – JCDecaux Ireland
Along with the 240 sheet, the Vodafone Centre Stage campaign is running on large format 48 sheets, Europanels, 96 sheets and JCDecaux’s lightbox on Pearse Street. The outdoor media was planned and booked by Kinetic and MEC, with creative by Target McConnells.