The September Campaign of the Month winner is Guinness Rugby.
This campaign was the outright winner for September, thanks to the striking creative used. Two designs featured on the posters, one focusing on the legs and the other on a rugby player’s face. The designs incorporated an image of a pint of Guinness through the player’s socks and mouth.
The campaign was booked with JCDecaux by media agency Carat and outdoor specialist Source out of home. Creative was by Abbott Mead Vickers BBDO.