Amoy are currently using JCDecaux billboards to wish everyone a ‘Happy Chinese New Year’ and have amplified the campaign with an extremely eye-catching 3D special build on Macken Street, featuring the iconic Chinese Dragons.
Pictured at the site on Macken Street is (L-R): Rachel Ennis: OMD, Brian Nolan: Kinetic, Killian Clancy: Heinz and Lisa Young: JCDecaux.
In addition to the site on Macken Street the special was also booked at a second location in Dublin on South Circular Road along with multiple retail 6 sheets. The Amoy out of home campaign was planned by OMD and booked by Kinetic.
For further information on this, or any other JCDecaux Innovate campaign, please contact our marketing team on marketing@jcdecaux.ie