Irish Life have won September’s Campaign of the Month with their launch campaign of Irish Life Health, Ireland’s newest health insurance provider.
The creative execution incorporated visuals of both a newborn baby resting and a small toddler playing with bubbles to remind people how precious and wonderful life is, regardless of what life stage you’re at.
The campaign ran on a variety of formats including Luas Columns, Metropoles, Première and billboards.
The campaign was booked with JCDecaux by media agency Mediaworks and outdoor specialist Source OOH. The creative was by DDFH&B.