It was great to see a flurry of eye-catching Innovate campaigns on-street in October. Below is a summary of cycle 21 activity.
Innocent Smoothies – 3D Bottle and Wrap
Innocent Smoothies campaign in Cycle 21 featured a JCDecaux Innovate special build at St. Stephens Green Luas stop. This special build consisted of a colourful Luas column wrap along with a larger-than-life size bottle of one of the brand’s popular smoothie flavours, showcasing the “shiny new bottle” packaging.
The client for this campaign was Innocent Smoothies and it was booked with Kinetic and MEC Global. The creative was provided by Innocent.
Captain Morgan – Large Format Special Build
The Captain Morgan campaign in Cycle 21 featured special build anchors placed in front of three 96 sheet billboard locations across Dublin. The 3D anchor was placed to give the effect that it was anchoring the 96 sheet in the same way it would the side of a ship, tying in with the brand’s fun nautical image.
The client for this campaign was Captain Morgan (Diageo) and it was booked with Source OOH and CARAT. The creative was by Isobar.
Hunky Dorys – 3D Billboards
The Hunky Dorys campaign featured a 3D special build element on a 48 sheet billboard. The 3D plumes of smoke emerging from a 3D bag of crisps demonstrated the heat from the spicy crisp flavour, building brand awareness for the Hunky Dory’s latest flavour; Fiery Chilli.
The client for this campaign was Hunky Dorys and it was booked with Source OOH and Vizeum. The creative was by McCann Blue.
Carlsberg Billboard Special Lighting
Carlsberg’s campaign in Cycle 21 featured special lighting created in the shape of a family tree, with an array of illuminated glasses of Carlsberg representing individual family members in a family chart. The tagline that Carlsberg is “The Father of Modern Lager” reinforced the family tree execution.
The client for this campaign was Carlsberg and it was booked with Source OOH and CARAT. The creative was by Adam & Eve.
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