A selection of inspiring JCDecaux Innovate campaigns from around the world…
NORWAY
Advertiser: Reebok
Concept: Special build bus shelter showcase
In partnership with Reebok and their “Update your workout” campaign to launch their new Reebok Workout TR 2.0 trainer range, JCDecaux placed five of the shoes in bus shelter panels and used LED lighting in the top of the case to give the design additional impact and an elegant look. This bus shelter activation took place in two locations in Oslo, Norway during October 2016.
LATVIA
Advertiser: LG
Concept: Special build bus shelter build with bike
During the week of the annual light festival 2016, electronics brand LG implemented an innovative campaign using a bus shelter incorporating a bike to promote its new OLED TV in Riga, Latvia.A TV screen placed at the back of the bus shelter could be lit up to display an Icelandic aurora image, when a member of the public pedaled a bike placed beside the shelter which generated energy to light up the screen.
CHINA
Advertiser: HLA menswear
Concept: 3D Gallery Lightbox
To promote its new series of Chinese style menswear, HLA launched a head-turning campaign in Shanghai metro. Several traditional Chinese painting masters were invited to create an exquisite atmosphere in the metro lightbox space, which including typical Chinese elements such as white cranes, magpies and butterflies. Through the smart use of lenticular lightboxes, passengers walking by the gallery could find Chen Xiao (the brand spokesperson) and the paintings were moving along with their footsteps, as if they were becoming alive. The 3D visual effect not only amplified the ambience, but also left a deep impression on the target audience.
NORWAY
Advertiser: Emirates
Concept: Special build touch screen bus shelter
Emirates in collaboration with JCDecaux installed touch screens in five bus shelter locations across Oslo, Norway. The screen display allowed members of the public to choose their favourite photos of Dubai, in doing so creating their preferences for the exotic destination. The information was so useful for Emirates that they used it for upcoming campaigns in Norway. It provided the company with a snapshot of consumer preferences in different parts of the city and the differences were quite contrasting.
