L’Oréal have won this month’s Campaign of the month with a colourful campaign for their Garnier Ultimate Blends haircare range. The Ultimate Blends range is made using blends of tropical oils such as coconut and avocado oil and the creative effectively showcases the colourful brand variations.
The campaign ran on JCDecaux Bus Shelters, Digital iVisions, Billboards, Metropanels and Retail 6 sheets. The campaign also ran on a Luas Tram Domination on the green line, a key focal point to the campaign to further build on brand awareness.
The Garnier Ultimate Blends campaign was booked with JCDecaux by media agency Maxus Communications and outdoor specialist Kinetic. The campaign creative was looked after by Williams Lea Tag.