These upgrades are part of JCDecaux's 'quality over quantity’ billboard strategy.
JCDecaux Première billboards have the highest cyclical audience figures in the Irish billboard market* and 93% of the Irish population are exposed to billboards on a weekly basis**.
The Times, Première 96 sheet, East Wall Road, Dublin
AIB, Première 48 sheet, Kimmage, Dublin
* Source: JNOR CAFAS Version 54, April roadside Visibility Adjusted Score.
** TGI 2017
For further information on JCDecaux’s Première portfolio please contact marketing@jcdecaux.ie