The campaign which ran on multiple JCDecaux formats including Metropoles, Metropanels, Platinum Squares, 48 Sheets, Première 48 Sheets, Bus Shelters and also the Digipole, included a dynamic 'countdown clock' to kick-off times. This ensured excitement levels were at their peak, when the games started!
Commenting on the campaign, Senior Brand Manager at Diageo Alexa Wolff said: "The Dynamic application to our Digital Out of Home campaign was the perfect way to engage with our audience and build excitement even further. The contextualised copy changes added further relevance to our wider OOH campaign."
Source out of home Director Louise Enright said: “The use of Dynamic Digital Out of Home amplified the activity running across classic Out of Home formats, as well as across Digital Media, ensuring that the audience experienced game-day anticipation across multiple touchpoints”.
The campaign was booked with JCDecaux by media agency Carat and outdoor specialist Source OOH. The creative is by AMV BBDO in London.
For further information on JCDecaux’s outstanding outdoor campaigns, please contact marketing@jcdecaux.ie