JCDecaux has launched HD Posting in Ireland for the first time with a campaign for Sky that will run in Dublin from cycle 7.
HD posters are printed as one sheet of lightweight vinyl material. The poster is clipped into special brackets on site using small bungee cords that are then adjusted to give exactly the right amount of tension to the poster. A bespoke frame encapsulates the entire display and the final effect for the advertiser is a flawless stand-out poster.
There are many benefits to HD Posting, not least a reduced impact on the environment which is something that JCDecaux is seriously committed to. There is no paper or paste involved, with the result that sites need less maintenance and the likelihood of any damages is dramatically reduced. Weather conditions, time of year or the length of the campaign have no impact on the quality of the display, making it ideal for tc (long term) campaigns. It also offers increased efficiency in terms of posting and the vinyl is 100% recyclable.
“HD posting will improve the site quality of JCDecaux’s portfolio in Ireland even further. Site maintenance will be reduced, it’s good for the environment and the end result for the client looks fantastic; everyone benefits.”
Brian Cullen, Operations Manager JCDecaux Ireland
For more information on HD Posting in Ireland please contact sales@jcdecaux.ie
