Joesph Rea – The Jewellers are the latest advertiser to take advantage of the additional impact that special illumination can bring to a billboard campaign. The jewellers, who incidentally will be celebrating their 120th birthday next year, are a regular advertiser with JCDecaux and each year add an innovative element to their Christmas campaign.
This year’s special involved putting LED’s on each diamond in their creative along with the addition of spangleys to add an extra bit of sparkle to their design. Along with the special, pictured above, the campaign also ran on a number of other high profile JCDecaux sites such as Great Victoria Street station lightbox, pictured below.
For further information on this or any other JCDecaux NI campaign please contact our sales team in Belfast on salesni@jcdecaux.ie