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Keep an eye out for 2 superb examples of Innovation and creative planning on JCDecaux large format in Belfast during the month of April…

Captain Morgan

Following on from their successful specials in 2014, Captain Morgan is running backlit 3D lettering on one of JCDecaux’s 48 sheets on Millfield/West St in Belfast, encouraging people to live like the Captain! The eye-catching illuminated special builds are driving brand awareness and turning heads in cycle 8.

This campaign was booked by Source OOH in conjunction with Vizeum.


Danske Bank

Using all 4 x JCDecaux 96 sheets on King Street in Belfast, Danske Bank has the largest canvas in the city to speak to first time buyers and home owners looking to switch mortgages. Along with roadside 48 sheet sites, these 96 sheet locations add an unmissable element to the campaign.

This campaign was booked by PML/Posterscope in conjunction with Carat.

To view a selection of JCDecaux Innovate campaigns from around the world click here.

Published in Northern Ireland