A selection of inspiring JCDecaux Innovate campaigns from around the world…
UK
Advertiser: Malibu
Concept: Interactive, special build
Malibu celebrated National Pina Colada Day in the UK with the help of JCDecaux. StreetTalk was turned into giant pineapples where consumers could scan to visit their website and receive a free Malibu Pina Colada. This campaign was planned and booked with JCDecaux by Havas Media and Posterscope.
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UK
Advertiser: All England Lawn Tennis Club and Evian
Concept: Experiential, digital, classic out of home advertising
The All England Lawn Tennis Club (AELTC), Evian and JCDecaux UK worked together to dominated both the exterior and interior of Wimbledon Station during the championships. Highlights of the campaign include Maris Sharapova as a famous ‘Evian Baby’ on a variety of ooh mediums and a few media-first elements such as artwork and platform vinyl panels for the AELTC to generate excitement for the event.
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NETHERLANDS
Advertiser: McDonalds
Concept: Experiential
JCDecaux Netherlands worked with McDonalds to provide free McDonald’s McFlurrys to pedestrians in Amsterdam. Their advertising panel automatically opened when the temperature reached a record of 38.7 degrees so the public could get free ice-creams.
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COLUMBIA
Advertiser: Kit Kat
Concept: Experiential
Kit Kat and JCDecaux Colombia worked together to bring innovation and interaction to the ‘Take a break’ campaign. This creative campaign helped pedestrians lower their stress levels and increased engagement levels for the brand in a very fun way.
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