Attendees from creative and media agencies, out of home specialists, printers and media owners gathered in the Shelbourne Hotel last night to celebrate excellence in media planning and creative strategy. Once again, Anton Savage was MC for the evening, with winners and runners up receiving trophies in 12 categories.
Stefan Schmidt, returning chairman of the judging panel and founder of Berlin based creative agency dieckertschmidt commented on the extremely high standard of entries this year and the continued relevance of out of home, which he described as the oldest and the most modern medium.
Congratulations to all the winners! Click here to view the campaigns.
OMA 26th Outdoor Advertising Awards Winners:
Best Campaign Over 150K
Runner Up: Hop House 13 Lager (Carat / AMVBBDO UK / Source OOH)
Winner: Warner Bros. – The Lego Batman Movie (OMD / Kinetic)
Best Outdoor Innovation
Runner Up: Tesco (Initiative / Rothco / PML)
Winner: Mondelēz – Cadbury Dairy Milk (Carat / PML)
Best Newcomer
Runner Up: Nissan Micra (Spark Foundry / In the Company of Huskies / PML)
Winner: Schweppes (Mediacom / William Lea Tag / Kinetic)
Integrated Outdoor & Other Media
Runner Up: Red Bull Cliff Diving (Zenith / Kastner & Partners / PML)
Winner: Lidl Ladies GAA (Mediaworks / Chemistry / Source OOH)
Best Campaign Under 150K
Runner Up: Liberté (MEC / Publicis UK / Kinetic)
Winner: Heinz Beanz (OMD / Kinetic)
Integrated Outdoor & Online
Runner Up: Ribena (Group M / JWT London / Kinetic)
Winner: Hop House 13 Lager (Carat / AMVBBDO UK / Source OOH)
Best Art Direction
Runner Up: Just Eat (Bloom / OMD / Kinetic)
Winner: Brennans (DDFH&B / Mindshare / Kinetic)
Best Branding
Runner Up: 7UP (Havas / OMD / PML)
Winner: Jacobs (Havas / Initiative / PML)
KIS Award
Runner Up: The Irish Times (Owens DDB / PHD / PML)
Winner: mytaxi (Guns or Knives / Vizeum / Source OOH)
Best Copywriting
Runner Up: The Irish Times (Owens DDB / PHD / PML)
Winner: mytaxi (Guns or Knives / Vizeum / Source OOH)
Most Creative Use of Outdoor
Runner Up: Mondelēz – Cadbury Dairy Milk (Carat / PML)
Winner: Brennans Bread (DDFH&B / Mindshare / Kinetic)
Creative Grand Prix: mytaxi (Guns or Knives / Vizeum / Source OOH)
Media Grand Prix: Mondelēz – Cadbury Dairy Milk (Carat / PML)