In Ireland, JCDecaux is committed to being a truly sustainable business, to acting ethically and responsibly, protecting the environment and the health and safety of employees, contractors, visitors and others affected by our operations. We are very aware of the impact all businesses have on the environment and wherever and whenever possible we are committed to minimising any potentially harmful effects which may occur during the running of our day-to-day business. In order to reduce our overall impact, and maximise our contribution to sustainable development, JCDecaux Ireland developed an environmental management system to the international environmental standard ISO: 14001, and has been accredited after a series of certification audits. On a daily basis the three main areas which we look at to help minimise our environmental footprint are to Reduce, Reuse and Recycle. This is a principle which is followed through all aspects of our business.