JCDecaux has begun the process of upgrading 20 static 48 sheets in Belfast to HD displays which will be sold on a print inclusive, line by line basis. The first conversions have already taken place and can be seen at Millfield/Samuel Street, Lisburn Road, Ormeau Road, Newtownards & Holywood Road.
HD posters are printed as one sheet of 100% recyclable lightweight vinyl material. The poster is clipped into special brackets on site using small bungee cords that are then adjusted to give exactly the right amount of tension to the poster. A bespoke frame encapsulates the entire display and the final effect for the advertiser is a flawless stand-out poster.
There are many benefits to HD Posting, not least a reduced impact on the environment which is something that JCDecaux is seriously committed to. There is no paper or paste involved, with the result that sites need less maintenance and the likelihood of any damages is dramatically reduced. Weather conditions, time of year or the length of the campaign have no impact on the quality of the display and it offers increased efficiency in terms of posting.
“With an extensive portfolio of prime locations throughout Northern Ireland, JCDecaux is focused on developing our product offering to its full potential. The introduction of HD posting is an exciting new development for Belfast; the need for site maintenance at these locations will be reduced, the system is better for the environment and the end result for the client looks fantastic.”
Julie Mulleady
Business Development Director - JCDecaux Ireland
For more information on HD sites in Belfast contact salesni@jcdecaux.ie