To mark the release of Harry Potter and the Deathly Hallows in November, JCDecaux, in conjunction with OMD and Kinetic, created a spectacular media opportunity. A magical Luas tram wrap showing scenes from the movie can currently be seen by Luas commuters and roadside audiences making its way through the streets of Dublin from St. Stephen’s Green to Bride’s Glen. Inside the tram, a full domination showing the movie’s favourite characters further enhances the electrifying experience.
Simon Durham, managing director of Kinetic said “Luas has a young urban audience and covers the main social and entertainment hubs in Dublin, so it was a perfect format for us to showcase the launch of the latest Harry Potter installment. Wrapping the exterior of an entire tram was an ambitious undertaking that has paid off enormously in terms of impact for the brand”.
There are a limited number of tram wraps available on both the red and green luas lines. For more information on Luas media opportunities contact the JCDecaux Sales Team on (01) 2958170 or info@jcdecaux.ie
Pictured (L-R): Des Warner, JCDecaux; Lesley-Anne Moylan, Kinetic; Andrew Sinclair, OMD Ireland.