Unilever recently ran an augmented reality Outdoor campaign with JCDecaux UK at London Victoria rail station for new brand Lynx Excite. This campaign literally stopped commuters in their tracks as 'angels' fell to earth.
Live footage of the station was displayed on the JCDecaux digital screen. When commuters stood on the floor halo, a designated area in front of the screen with a notice encouraging people to stand on it and look up, they would see themselves on screen and the Lynx angels would fall. Check out footage and how commuters interacted with the angels...
The media agency for the campaign was Mindshare, outdoor specialist Kinetic and production by Grand Visual and JCDecaux.
