Nike has booked a landmark media space in Belfast city – the JCDecaux bridge at Bridge End.
Showcasing the new Nike CTR360 boot, this display cannot be missed by motorists travelling towards the city centre. Even now as the evenings draw shorter, the bridge is illuminated and so really stands out.
The new Nike CTR360 is the “midfielder’s boot of choice” worn by the world’s most dominant midfield players. Designed to boost control, the football boot has the revolutionary "All Conditions Control" technology that delivers the same level of ball control in wet weather or dry.
This campaign was booked by outdoor specialist Kinetic and the agency was Mindshare. For more Landmark media opportunities in Northern Ireland, please contact the JCDecaux sales team infoni@jcdecaux.ie
About the Bridge End bridge:
The illuminated bridge should be a familiar landmark to anyone travelling into the city centre from North Down or East Belfast. Drivers can approach from the Sydenham bypass; including the George Best Belfast City Airport; or from the east of the city. Shoppers can head straight across Queens Bridge to the Victoria Square Shopping Centre or those travelling further can turn right towards the M5 and M2 Motorways.
