Congratulations to all the PANI Award winners, announced at a gala ceremony at the impressive Titanic Belfast last Friday.
The 12th PANI Awards celebrated the best creativity in the advertising and media industry and showcased the best talent in Northern Ireland. Hosted by Patrick Kielty, the night was a great success.
Within the outdoor category, the winners were as follows:
Best Multi Format campaign – sponsored by JCDecaux Ireland
Gold: Molson Coors | Silver: Invest NI | Bronze: Firmus Energy
The judges said this was a great example of creative planning and design working hand in hand to produce real cut through. A strong multi-format campaign saw legendary 80’s action hero Jean Claude Van Damme turn up in some unusual places around Belfast. Bespoke executions which matched the relevant poster locations and Outdoor formats, along with amusing copy made this a uniquely attention grabbing campaign.
The agencies for this campaign were Kinetic & VCCP Blue.
Best Use of Outdoor – sponsored by Clear Channel
Gold: Kerry Foods | Silver: Northwest Peace Partnership | Bronze: Stolichnaya
The judges commented that Kerry Foods’ Golden Cow brand is a national institution, but even national institutions need to keep appealing to customers. Coinciding with the new potato harvest, Golden Cow dominated the Province with a heavyweight 48 sheet campaign, matched by in store purchase points. The well-balanced creative execution featured a grandfather and grandson vignette, clear attractive typography, a mouthwatering dish of potatoes, and the packshot as hero. What could be tastier?
The agency for this campaign was Smarts NI.
Best Outdoor Innovation – sponsored by CBS Outdoor
Gold: Department of Environment | Silver: Firmus Energy | Bronze: BT
The Department of the Environment’s Rethink Waste campaign is, aptly enough, a carbon-neutral campaign, and one that aims to make people realize in a very practical sense just how much waste every household produces. As part of a multi-media schedule, outdoor was uniquely placed to illustrate that. The novel idea was to include a very creative 3-D build using found objects, including clothes, plastic washing baskets, cushions and old dolls, to promote the message: reduce, reuse, recycle.
The agency for this campaign was AV Browne.
