Three Ireland have made a BIG impression with their 240 sheet special in Ranelagh, Dublin. It's the first time a client has run with an illuminated special on one of our giant roadside 240 sheet sites.
The innovative lighting used behind the scenes is the key to its success. Bright light behind the cliff fades out from 100% to represent the sun setting. In addition, the back-lit 'MISS MY BED' and tent on the cliff add to the 'wow' factor.
The special which is running in cycle 6 was booked as part of the 'Three Little Words' campaign. The campaign was planned and booked by Kinetic in conjunction with JCDecaux Ireland, the media agency was Mindshare and the creative was from Boys and Girls.
For further information on this innovative campaign, or any other outdoor advertising opportunities with JCDecaux, please contact a member of our marketing team on 01-4609000 or marketing@jcdecaux.ie