To promote their new brand identity, the well-known insurance firm Hughes Insurance ran a multi-format campaign in early May that included JCDecaux 48 sheets, 96 sheets, Première and Special Builds in Belfast. With a crisp, clean message the brand launch campaign was unmissable on high impact sites in areas close to Hughes Insurance stores.
Strategic OOH media planning and clever use of multi-format combined with well executed creative and relevant innovation ensured this campaign really stood out on outdoor.
Speaking about their wider OOH campaign, Don Brennan, Head of Sales, Marketing, Strategy & Pricing at Hughes Insurance said “with our new brand identity being launched we wanted to incorporate a heavyweight and high impact Out Of Home campaign to drive awareness and recall with media choices that differentiate us from other insurers. The media plan developed by AV Browne and PML uses unique formats in many of the busiest junctions in Northern Ireland and the feedback to date has been fantastic.”
The Hughes Insurance campaign was created, planned and booked by PML NI and AVBrowne. Potato Bred produced the special builds
For more information on JCDecaux large format contact salesni@jcdecaux.ie