L'Oréal has won the March 2016 Campaign of the Month for the launch of 'Magic Retouch'. The campaign ran across JCDecaux Première, Luas (Tram Domination, Columns and the Ballally Lightbox) as well as Digital at retail locations.
Starring Eva Longoria, the distinct red and green creative stood out on all formats while clearly demonstrating the magic of Magic Retouch! The campaign was unmissable amongst Luas commuters and reached consumers on Digital at the point-of-sale. JCDecaux Première was the show-stopper large format execution.
The campaign was booked with JCDecaux by Maxus Ireland and outdoor specialist Kinetic. Creative was by Tag Worldwide.