Behaviour & Attitudes and JCDecaux Ireland have teamed up to drive new members to Behaviour & Attitudes’ online consumer panel ‘Acumen’ with an eye catching out-of-home campaign. The Acumen campaign can currently be seen across a wide range of JCDecaux formats including billboards, Luas and digital units in shopping centres. Consumers are encouraged to log on to the www.acumenpanel.ie website, join up and ‘get paid for your opinion’. This should be a welcome prospect to anyone whose bank balance might be suffering after the annual Christmas splurge.
Speaking on why Behaviour & Attitudes chose outdoor for the Acumen campaign Ian McShane, Managing Director Behaviour & Attitudes said, "We have had great success with JCDecaux outdoor formats in the past so we know they are effective. Our last campaign delivered over 2,000 new recruits in a very short space of time. We were able to interview those recruited as a direct result of having seen the last campaign and we found that large format posters in particular gave our brand the stand out and conveyed the sense of confidence required for people to join a panel that was previously unknown to them. This is hugely important when recruiting for a consumer panel."
For more information contact marketing@jcdecaux.ie