Superfast superunlimited Sky Fibre broadband has arrived in Ireland and to mark the launch of their new product, Sky has fully wrapped two Luas trams.
The Sky Luas Wraps are the focal point of the outdoor media campaign, with one running on each Luas line. Both Wraps also feature an interior Luas Tram Domination, delivering maximum visibility and impact for those travelling on the trams. The campaign is currently running across multi-format Outdoor as well as TV, VOD, Press, Digital and Press.
2014 was a record year for Luas passenger numbers and commuters, pedestrians and motorists on both red and green lines will not miss the colourful Sky Fibre message on and off the tram. The Sky Fibre wraps will travel through busy city centre areas, including St. Stephen’s Green, Heuston and O’Connell Street and travel out as far as Bride’s Glen (green line) and Saggart (red line).
Sky’s new fibre broadband has speeds of up to 100Mb, so customers can browse, stream and download their favourite shows, movies or tunes all at the same time, and never have to worry about download limits.
Pictured with the green line wrap at St. Stephen’s Green are: Brian Nolan, Kinetic; Karen Clarke, Sky Ireland and Severine McCarthy, JCDecaux.
The Sky Fibre Luas Wraps were booked with JCDecaux by media agency Mediacom. Creative was by WCRS. Outdoor specialist for planning and buying is Rapport. Local specialist is Kinetic.
For more information on Sky Fibre, visit www.sky.ie/demandmore