Back in May, we reported on Féilim Mac An Iomaire’s ‘Save me from emigration’ poster campaign – a unique means of using outdoor advertising to find a job and as a result Féilim garnered much attention across social media websites, national and international press.
As most people now know, Féilim has started work in the marketing department at Irish bookmaking firm, Paddy Power, “I’m extremely pleased with the results of my ‘Save me from Emigration’ campaign. The response was phenomenal and led to a number of significant job interviews and ultimately, five concrete job offers. My objective was certainly met and exceeded”.
With so many media choices on offer, why did Féilim choose billboards for his job plea - “I knew I needed to choose a traditional low cost media element that would create an impact and stand out from the crowd to get the social media side of the campaign off the ground. People are bombarded with messages and ads all the time but I think billboards are the best way to stand out in a crowded market – they make big noise. So I called JCDecaux and they advised me. The Metropole on Merrion Road is a great location to pick up traffic and I knew this would be exactly what I needed. The social media element was added to give extra velocity to the campaign so it was an effective mix of traditional and new media reaching a massive audience for me. And it worked!’
Billboards. Low cost. Big noise.
Féilim was in good company on Metropoles. Seven of the top ten outdoor advertisers to date this year* have all chosen Metropoles as part of their campaigns – Unilever, O2, Diageo, BSkyB, Coca-Cola Ireland, Meteor and Opel. So whether you’re a small, relatively unknown client or an internationally recognised brand, Metropoles will allow you to be seen and leave a lasting impression.
Source: Nielsen 2011 *Jan-Apr