The latest Outdoor Media Association advertising spend figures have been released for the full year 2010, showing an increase (7%) in year-on-year spends for outdoor media. The top 10 Outdoor clients in 2010 were:
1. DIAGEO
2. COCA COLA IRELAND
3. KENTUCKY FRIED CHICKEN
4. ULSTER BANK
5. MCDONALDS
6. DANSKE BANK GROUP
7. UNILEVER
8. NI FIRE & RESCUE SERVICE
9. TRANSLINK
10. MOLSON COORS BREWING COMPANY
Each of the top 10 outdoor clients in 2010 advertised on JCDecaux large format in Northern Ireland.
The top spending categories on outdoor in 2010 are as follows:
1. DRINK
2. GOVERNMENT, SOCIAL & POLITICAL
3. RETAIL
4. FINANCE
5. ENTERTAINMENT & MEDIA
6. TRAVEL & TRANSPORT
7. MOTORS
8. FOOD
9. TELECOMMUNICATIONS
10. COSMETICS & TOILETRIES