The latest Outdoor Media Association advertising spend figures have been released for the full year 2010, showing only a slight decrease (3%) in year-on-year spends for outdoor media. The top 10 outdoor clients in 2010 were:
1. DIAGEO
2. METEOR
3. HEINEKEN IRELAND
4. UNILEVER
5. VODAFONE
6. NESTLÉ
7. COCA COLA IRELAND
8. UPC
9. GLAXOSMITHKLINE
10. WARNER BROS.
All top advertisers featured on JCDecaux formats in 2010:
The top spending categories on outdoor in 2010 are as follows:
1. DRINK
2. TELECOMMUNICATIONS
3. FOOD
4. ENTERTAINMENT & MEDIA
5. RETAIL
6. FINANCE
7. GOVERNMENT, SOCIAL & POLITICAL
8. TRAVEL & TRANSPORT
9. MOTORS
10. COSMETICS & TOILETRIES