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Did you know that The O2 in Dublin is the second busiest concert venue in the world this year?

Research shows that The O2 in London is the most popular in terms of audience numbers for the first half of 2011 with The O2 in Dublin coming in second place, followed by Sportspaleis in Antwerp.

The Luas Red Line leaves you at the doorstep of The O2 and is one of the best and most popular means of travelling to gigs at the O2 with extra trams on show nights to cater for the large numbers that use the service. This makes it a perfect medium for entertainment clients and related brands.

  • Compared to Dublin adults, regular Luas commuters are 35% more likely to attend pop/rock concerts 2+ times per month
  • They are more likely than the average Dublin adult to attend exhibitions
  • O2 Treats: 34% regular Luas commuters are O2 mobile phone customers, 62% are with another network
Sources: Pollstar Magazine, ROI TGI 2010


Published in Ireland