Pepsi Max is currently running on large format billboards in Northern Ireland and has also created a special build 48 sheet in the heart of Belfast.
The special build, on Great Victoria Street, picks up motorist and pedestrian audiences in the city centre. 60% of Northern Irish adults have seen roadside billboard advertising in the past week and according to the JCDecaux Daily Life Study, more Northern Irish adults agree they notice billboards compared to the UK and London averages.
Pepsi Max features in Checkout magazines top 100 brands – and big brands choose billboards to maintain impact and stature.
The Pepsi campaign in Northern Ireland was booked by ZenithOptimedia through outdoor specialist PML NI. The campaign is also running on large format billboards in Dublin.