At this time of year we are all particularly vulnerable to chesty coughs and colds - even the Luas column in Stephen’s Green station was attacked by a mucus monster! Luckily BENYLIN® Phlegm Cough & Cold can keep him at bay so he will stay firmly stuck on top of the column until the end of the year.
2 out of 3 regular Luas commuters have had to take a cold & flu remedy in the past year*.
The Benylin Luas campaign was planned by Vizeum in conjunction with Source Out of Home and JCDecaux. The 3D mucus monster was produced by Eclipse Media.
(Pictured L-R: Joanna Anesti & Conor Murphy, Vizeum; Gavin McGuinness, Source Out of Home; Sile Greene, JCDecaux)
For more information on Luas media opportunities please contact sales@jcdecaux.ie
*Source: ROI/TGI 2012, Dublin Adults