Mercedes-Benz ran exclusively on JCDecaux Metropoles last cycle, showcasing the ‘new generation C-Class’.
With a striking creative, the campaign reached over 68% of Dublin ABC1F50+ with 5.6 million audience contacts. It also performed well amongst a younger demographic: 64% 35-44’s saw the campaign generating 1.8 million audience contacts. All from just 27 Metropoles! Metropoles are the top performing format in the market and with locations such as Naas Road, Swords Road and Merrion Road in the Mercedes-Benz campaign, impact was guaranteed.
This exclusive campaign was booked with JCDecaux by PML Group and Vizeum.
Pictured at the Merrion Road Metropole are (top l-r) Ciara Rowe, Vizeum; Fiona Fennel, Mercedes-Benz Ireland; Colm McGuire, Young Euro RSCG; (bottom, l-r) Daniele Simioni, JCDecaux Ireland and Anton McMenamin, PML Group.
For more information on this advertising format, contact Eimear McGrath (eimear.mcgrath@jcdecaux.ie) or Daniele Simioni (daniele.simioni@jcdecaux.ie) at JCDecaux Ireland.