The first ever bottle of Coca-Cola, an invention by Dr. John S. Pemberton, was enjoyed on 8th May 1886 in Atlanta, Georgia, which means this Sunday, Coca-Cola celebrate their 125 year anniversary.
Billboard advertising has always been synonymous with big brands and there is no bigger than Coca-Cola – deemed the best Global Brand 2010 by Interbrand, with a brand value of $70,452m. Marking their 125 years of happiness, Coca-Cola is running retro-style large format advertising across Ireland, as part of their ‘Celebrate 125 years with Coca-Cola’ advertising campaign.
JCDecaux 48 Sheet (Belfast), 48 Sheet, Platinum Square, Metropole and 240 Sheet (Dublin)
- Thirsty consumers around the globe enjoy Coca-Cola Company products 1.7 billion times every single day – about 19,400 beverages every second
- Irish adults who have seen billboard advertising in the past week consume 6.6 million Coca-Cola’s per month
- Studies have shown that Coca-Cola is among the most-admired and best-known trademarks in the world. In fact, it is documented that “Coca-Cola” is the second-most widely understood term in the world, after “okay.”
- Coca-Cola consumers like their big brand and it seems they like their big brand advertising too. Large format poster advertising is the most seen outdoor format by Coca-Cola consumers - 54% Irish adults who drink Coca-Cola have seen billboard advertising in the past week. This is 17% more people than the next most seen Outdoor format.
Coca-Cola is also celebrating with JCDecaux Innovate billboards in the UK
Happy Birthday Coca-Cola.
Sources: The Coca-Cola Company, Interbrand, ROI TGI 2010, Nielsen
Media buying by Universal McCann and outdoor specialist, Kinetic