Did you know outdoor is a top medium for catching fast food consumers? Probably down to the fact that regular fast food consumers are 16% more likely to also be frequent commuters and spend a lot of time on the move.
Coupled with that, McDonalds is a big brand. The 6th biggest globally in 2011. And big brands and outdoor go hand in glove.
In PML Group’s latest wave of Poster Impact research, the McDonalds campaign that ran in February for their ‘2 for €10’ offer achieved huge recall - 85%. The campaign also had the highest call to action in 2012 to date.
The campaign was multi-format and featured on JCDecaux Metropoles, Metropanels and 48 sheets.
Get it together – outdoor and reach. And for a fraction of €10 cost per thousand.