Moone Boy, the new Sky 1 HD comedy, is unmisssble on JCDecaux formats across the city. The posters featuring Chris O'Dowd and David Rawle stand out and are as comical as the six-part series is expected to be.
Sky have booked High-Definition 48 sheets with JCDecaux. HD 48 sheets are printed as one sheet of lightweight vinyl material - and make for a clearer display.
Don't miss Moone Boy, tonight on Sky 1 HD at 9.30pm. Because you sure can't miss it on Outdoor.
The campaign was booked by outdoor specialist Kinetic and the media agency is Mediacom London.