JCDecaux Ireland and Behaviour & Attitudes have teamed up to launch an exciting new outdoor campaign to the public with a message which should whet the appetite, particularly during the post-Christmas period.
Across a wide range of outdoor formats, consumers are invited to “get paid for your opinion” by visiting acumenpanel.ie where they can register to respond to surveys. Essentially, give your thoughts and opinions, have your say and earn rewards – simple!
The Acumen campaign is running on high profile, high impact formats that are in the right place to capture consumers’ attention. From large format roadside billboards to Luas internal formats the campaign is un-missable. JNOR outdoor audience research shows that over 12 million audience contacts will be made over the course of the campaign.
Speaking on why outdoor is a perfect fit for the Acumen campaign, Ian McShane Managing Director Behaviour and Attitudes said, ‘we chose large format outdoor for this campaign because it was vital that we achieved maximum stand-out for the brand on a national basis whilst at the same time building a real sense of presence and stature around Acumen Panel, so people know it is a brand that they can trust. This is hugely important when recruiting for a consumer panel. We also felt that outdoor could be used effectively as an online driver and chose mostly large outdoor formats to ensure that people got the message loud and clear.’
Behaviour & Attitudes is the market research company behind www.acumenpanel.ie . They are Ireland’s largest and most experienced independently owned research company. They are probably best known for their Sunday Times Opinion Poll series, but they have been conducting market research for over 25 years for all of the top brands you know and love. Most recently they were awarded the prestigious Grand Prix for the second year in a row at the Marketing Society's Research Excellence Awards. They also won the Innovation in Research award for research carried out on behalf of RTÉ.