Ulster Bank are the latest advertiser to wrap up a tram on the Green Line. Their current campaign, to promote the Ulster Bank mobile app, is a perfect fit for Luas. As banking becomes more and more mobile the wrapped Luas is sure to be one of the bank's busiest branches. Along with the Tram Wrap, Ulster Bank are also running on Luas Columns on both the Red and Green Lines as well as a number of other outdoor formats.
Last year JCDecaux research showed that 76% respondents (Luas and non-Luas commuters) thought that Tram Wraps are a very effective means of advertising. The latest TGI data shows a 10% increase in the number of people who have seen advertising on the Luas in the past week, up to 366,000 adults. It just goes to prove, you can bank on Luas to reach your audience!
The Ulster Bank campaign was booked by MediaVest in conjunction with PML and JCDecaux.
For further information on this or any other JCDecaux campaigns contact a member of our marketing team on 01-4609000 or marketing@jcdecaux.ie