Today, 17th January, sees the release of Martin Scorsese's 'The Wolf of Wall Street' movie in cinemas across Ireland. Universal Pictures are running on JCDecaux Large Format to promote the movie. Included in the campaign is the stunning Pearse Street Lightbox which cannot be missed, day or night, by commuters and pedestrians in Dublin city.
Outdoor is the perfect way to remind consumers what's on in the cinema. 90% of heavy cinema visitors (go once a month or more) have seen some form of outdoor advertising in the past week.
The Universal Pictures 'The Wolf of Wall Street' campaign was booked by Mediacom Dublin and outdoor specialist kinetic.
Contact the JCDecaux sales team to find out more: sales@jcdecaux.ie