Outdoor specialists PML have just launched a clever campaign to promote the power of out-of-home advertising. The campaign which is based around a catchphrase game, allows the public a chance to win an iPad if they can piece together the clues hidden within their three different posters to create a well know phrase.
The campaign hits all the right notes when it comes to creating an eye-catching OOH campaign and there's no better stage to deliver it on than JCDecaux's 48 sheets, Metropoles and Metropanels.
For more information on the campaign and details on how you can win an iPad please visit their website SayWhatYouSee.ie