Coca-Cola's 'Share a Coke' is the JCDecaux July Campaign of the Month!
The campaign featured across multiple JCDecaux formats ensuring reach and frequency levels were high. In addition to traditional large format and Metro Formats, the Luas Tram Domination included red seat covers with individually embroidered names on each seat - an innovative flourish we love!
The campaign was booked with JCDecaux by MediaCom Dublin and Kinetic with creative by Publicis UK.
This campaign ran on a global scale. Check out the JCDecaux OneWorld blog page featuring the campaign in Ireland, Austria, the Netherlands, Lithuania, the UK and the USA.